1) What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations?
What stood out the most during my reading was about marketing and start-ups. I've always thought that marketing would be a huge concern for businesses starting up but after reading this section I am realizing how new businesses go under around me all the time because their marketing strategies were either weak or non-existent.
2) Identify at least one part of the reading that was confusing to you.
I was not particularly confused with this section as I am very familiar with the content - such as social media as a marketing tactic. I am an avid user of social media myself.
3) If you were able to ask two questions to the author, what would you ask? Why?
When would it be necessary for an entrepreneur to come up with marketing tactics (or what is a common situation)? Which marketing tactic in his opinion is best, or by far most efficient?
I ask these questions for more in-depth understanding and a personal view.
4) Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?
There was nothing I completely disagree with or think the author was "wrong" for.
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