1) What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations?
I am surprised that businesses won't take the time to find innovative ways to change their products/services. I am surprised they don't practice innovation, when innovation is an ever-growing trend in our highly sophisticated technological world.
2) Identify at least one part of the reading that was confusing to you.
I wasn't particularly confused, just the landscape map.
3) If you were able to ask two questions to the author, what would you ask? Why?
Why have companies not taken the time to innovate? Is this because of a loss of passion or interest in being different?
4) Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?
No, I do not disagree with the author in anyway this section.
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