- Describe the revenue drivers you currently include in your business concept for this class. Revenue drivers are the different ways you make money.
My retail drivers will include my market, my employees, and my affiliates.
- Describe what kind of product offering you believe should be next. What's the next thing your customers want?
My customers would probably want next is merchandise such as clothes or accessories promoting my brand and the movement they are a part of. Since what I want to develop isn't necessarily tangible, this would be a representation. I would use all recycled material and sources from organic farms.
- Describe how this "next" thing will enhance your existing product/service offering. Does it improve the user experience, does it increase customer switching costs, does it foster customer loyalty, etc.?
It would offer customer loyalty because my customers would be wearing my brand and they would have the opportunity to physically represent want they believe in as well as bring awareness. It is also a great addition to my services because it will help generate more revenue.
- Go to Amazon and try to find a product that is similar to the one you want to offer next. Describe the product. Include a picture of the product.
- What are the customer reviews for the product? What, exactly, do customers not like about the product? What do they like about it?
- Describe what design/usability changes you'd make to the product.
I would create my own brand and logo but it would be visually appealing like so - except with better image quality, bright colors, and different fabric/manufacturer.
From this post I can't really tell what the product or service you are offering is. In your list of revenue drivers you list your customers as a source of revenue, but do not say what the customers are spending their money on. However, whatever buisness you are in a branding campaign could be a great next step, even more so if your customers would be excited to wear related merchandise.
ReplyDeleteHere is a link to my post: http://greywilliams3.blogspot.com/2016/03/amazon-whisperer.html?showComment=1459358249464
So it seems you are getting into the retail clothing industry. I would say branding is most important and I love the idea that you are giving your customers a chance to express their beliefs through your clothing. And of course, do not use cheap material! Congrats and good luck moving forward. Check my blog at http://ent3003brandonsanchez.blogspot.com/2016/03/my-unfair-advantage.html
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