Venture Concept No. 2

Transcendental Wellness: Save a Life Movement

Opportunity.

Every day is an internal battle for us as the natural human beings we are. We struggle with the sense of identity, who we are, what our purpose is, and seeking our truths. The universal similarity of this is that the fight is within you. Life gifts us the opportunity to seek this fulfillment and some are on the path to enlightenment, some are lost, and some just live by society’s standards. I recognized the issue of fulfillment within myself, and I looked around and noticed that this is common between us all, as we are all equal in that way. We seek fulfillment in all aspects of life. I saw this as an opportunity – a calling to bring change. I want to help everyone fulfill their lives, and begin by recognizing the importance of wellness – of the mind, body, and soul. I want to promote wellness in the aspects of physicality, mentality, and emotion. Every single person that questions or seeks fulfillment needs to aid to the importance of their wellness, and to those I would like to extend a helping hand. This opportunity is universal – as I’ve seen the rise of mainstream wellness come into effect. The influx of people doing yoga, meditation rooms in the workplace, health movements, and even the rise of popularity in psytrance. I want this movement to not only be just a phase but to be a lifestyle change for those who participate and invite all people from all walks of life.

Innovation.

To address this universal need, I want to create a brand, “Transcendental Wellness”. My brand will introduce facilities with classes, workshops, clubs, and gatherings to teach and practice exercise, yoga, meditation, wellness, spirituality, and mindfulness. My plan is to partner with other brands, businesses, movements, and organizations in efforts to push the movement of “saving a life” and to also produce tangible products for the market. Potential products will include, but not limited to teas, merchandise representing the brands, organic foods, herbs, healing crystals, home-décor, incense, and any other products that directly and indirectly promote the movement. For example, my customers may become members for $70 a month and will have all these services open to them. They can choose any service they are interested in to participate. They will receive discounts for products and can bring guests to experience the lifestyle with them.

Venture Concept.

I believe that my innovation will address this opportunity because clarity, health, and wellness in a person’s life are what helps them seek fulfillment in an organic manner, without the influence of media and society. The sole purpose for the promotion of wellness is to help each individual get in tune from within, and from there the journey to fulfillment and truth is solely theirs. My customers are invited to join us as a pit-stop to for their journey or just to practice wellness in their daily lives. Those who seek wellness in all aspects of life will join. My main competitors would be gyms, or movements such as CrossFit, that also promote the importance of wellness but in the aspects of health. My competitors seem to have missed one of the important aspects of health and wellness: mindfulness. The difference between such competitors and myself is that I want to promote wellness in all aspects. Living a healthy lifestyle isn’t just all about eating right and exercising. Without a healthy mind that drives wellness, these aspects can potentially deteriorate in time. Though I do not want to put a price to mindfulness, as the mainstream spread of mindfulness is now, I have to start with this for-profit organization. In time, with the development of my venture, we will expand to non-profit movements. Those involved are not only just my customers but the partners who will be working with me: teachers, instructors, philosophers, spiritualists, and personal trainers.

What’s next.

I want to continue working with this venture for the rest of my life and hope to expand my brand and save lives on a larger scale. But in order to do so, I have to start somewhere and generate some revenue in order to create opportunities for the less fortunate. In turn, all my earnings will go back to the community and hopefully I can make an impact on the world. The importance of wellness and health all around will have a tremendous effect on the conscious and subconscious mind, and with this will influence all that comes just from a process of thought, because thought is what promotes action. Though my movement states to save a life, I believe that saving lives and promoting wellness will in turn potentially save the world – creating the world that recognizes their consciousness and lives on that basis.

Feedback.

All the feedback that I received was praise. The comments I received was that my idea is innovative and they liked my sense of helping others and the community. I did not change my venture concept (other than grammatical errors), and I stand firm with what is aligned here. What I will do from here is do further research on the financial prospect and how I will develop/expand my venture.