1) What is surprising to me in this section is the number of emergent firms each year. It's crazy to me that new products and ideas are endless, and that people pursue these products and ideas to form profit from it.
2) I am a little confused with the trademarking section. I just don't understand how brands that are named so specific to a product we call them by their brand names and how that brand name is used for a variety of products.
3) How do you claim your rights to an idea that you thought was original and unique to you, but someone thought of something similar and is in the same process as you in claiming those rights? What main components cause these emergent business to fail and how should be be different?
4) I don't necessarily disagree with anything, I would just like more elaboration on what to do when claiming rights to an idea and how to avoid being one of the firms that have similar products/ideas.
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