Idea Napkin No. 1

1) You. Who you are. What your talents are. What your skills and experiences are. Also: what are your aspirations? Specifically regarding your business concept, how do you see this business (if you were to start it) playing a role in your life?

My name is Tina Thach. I'm a 2nd year student at the University of Florida and an aspiring entrepreneur. Compassion is my talent. I call this my talent because it is a strong characteristic of mine and it drives who I am today. My skills include: StrengthsQuest Top 5 - Intellection, Connectedness, Restorative, Strategic, Responsibility as well as the ability to work with others, motivation, stimulation, and ethics. I am also experienced in being a mentor (as well as a mentee) to several different individuals and believe I have the qualities it takes to be a leader/influential person. I see my business as the fulfillment of my life goals.

2) What are you offering to customers? Describe the product or service (in other words, how you'll solve customers' unmet needs). 

Through the experiences life has given me, I've come to address a universal social issue: wellness. Wellness along the lines of the mindfulness, mental clarity, and personalized truth. In my belief, people are heavily influenced by the media and societal norms. With this influence, they aren't aware of how their thoughts, beliefs, perspective, awareness, and understanding is tainted. It's a subconscious influence that is on the surface yet at the same time deep-rooted. We are born into this world in an environment where each day perception is tainted with experience, which can be lethal to one's state of awareness. I want to help people become their best-self. My goal is to "save a life", as well as save as many lives that I am able to. In order to do so, I want to create a brand for my business/organization that brings people wellness. Awareness of self, open-mindedness, mindfulness, the world, and truth. I want and need to help people on a personal level; where one can seek and find their personalized truth. My business seeks to bring all it's partners together as a union and provide services such as seminars, workshops, classes, and counseling that promote wellness physically and emotionally. 

3) Who are you offering it to? Describe, in as much detail as possible, the demographic and psychographic characteristics of your customers. Think especially of this question: what do your customers all have in common?

I would like it to be for everyone and everyone but from a marketing standpoint this would be what applies -

Demographics: all ages, all incomes, communities with bigger populations and diversity (thinking to start as for-profit then eventually non-profit.. as a service to the community as a whole)

Psychographics: artistic, vegan, vegetarian, eco-friendly, spiritualists, "hipster", health advocates, intellects

4) Why do they care? Your solution is only valuable insofar as customers believe its valuable to them. Here, explain why customers will actually pay you money to use your product or service.

If they care about their well-being and the wellness of human nature itself and seek this then they will utilize the resources I provide to bring that. 

5) What are your core competencies? What sets you apart from everyone else? Also: what do you have that nobody else has? 

I'm not doing this to fulfill my financial needs, I'm doing this to fulfill my heart and hopefully affect at least one person's life enough for them to be in advocate for what I believe in and the future of human-kind before it is dissolved and immersed in all the other aspects in life that taint the nature of our people, the sense of self (individualism), and values.

I do believe all the elements that I have presented go well with the idea of my business. I want to keep it to where people of all beliefs and walks of life can benefit from my services, but also provide services that get into the nitty-gritty of my beliefs (promoting spiritualism) if there is a demand for it. However, to keep it universal and respect all types of cultures/beliefs/customs, I will keep it to promoting wellness.